Shore Shift privacy policy
- Last updated: 6 November 2026
Who we are
The short version
- No account, no sign-up.
- We run no server. We never receive your scores, levels or settings.
- The ads in the game come from Google, and Google collects some data to show them (below).
What the game keeps on your phone only
- Your best scores.
- The levels you have reached.
- The days you played the daily game and how each went.
- The endless game you left, so you can carry on where you stopped.
- Your settings (music, sounds, screen shake, vibration, calm motion, block color).
- A count of games played, so ads wait until after your first three games.
- Whether you bought Remove ads.
- Your best scores for the leaderboard, so a score made while you were not signed in can be sent later.
- This stays in the game's own space on your phone. Other apps cannot read it, and it is not sent to us.
- Uninstalling the game, or clearing its storage in your phone's settings, deletes it.
What Google collects
Ads (Google AdMob)
- The game shows ads through Google AdMob. Google's ads code in the game collects:
- Your IP address, which can give a rough idea of where you are.
- How you use the ads and the game: app opens, taps and video views.
- How the app runs: start-up time, freezes, crashes and battery use.
- Your phone's advertising ID and app set ID.
- Google uses this to show ads, to measure them and to stop fraud.
- It is sent encrypted.
- You can reset or delete your advertising ID in your phone's settings (Settings > Privacy > Ads, or Google > Ads; the name differs by phone).
Google Play Games (the leaderboard)
- If you open Leaderboard and sign in to Play Games, your scores are sent to Google with your Play Games profile. Until then nothing is sent.
- Other players see your Play Games name and score there.
- You manage your profile and what others see in the Google Play Games app.
Google Play (the Remove ads buy)
- The Remove ads buy is handled by Google Play.
- We never see your card or payment details. The game only learns that the buy was made.
Google's own policy
Europe, the UK and Switzerland
- The first time you open the game, Google's consent form asks whether ads may use your data.
- Personal ads are shown only if you say yes. If you say no, you may still see ads that are not personal.
- You can change your answer at any time with Privacy choices in the game's Settings.
Children
- Shore Shift is not made for children, and we do not knowingly collect data from children.
- We do not ask your age.
- Where the law says a player is too young to agree to personal ads, that player should say no on the consent form, or ask a parent to.
- The ads are set to fit the game's own age rating.
- A parent who thinks a child has sent us an email can write to us, and we will delete it.
If you email us
- When you write to us, or use the game's Feedback button, your mail app sends us your email address and what you wrote.
- We use it only to answer you.
- We never sell it or share it, and we delete it when you ask.
Your choices
- Delete what the game keeps: uninstall it, or clear its storage.
- Stop personal ads: say no on the consent form, or reset or delete your advertising ID.
- Anything else, or a question about this page: zroot@replykeep.com
Changes
- If this page changes, the new date goes at the top.